A recent quote attributed to Condelleza Rice(US Secretary of state) made me laugh and got me reflecting on the quality of customer service i received on my recent visits to Zambia. Apparently Dr Rice was visiting an expensive jewelry shop were she was confronted by a sniffy shop Assistant who tried to talk down to her...Dr Rice is reported to have said to the shop assistant: "My dear, lets get one thing clear, you are on that side of the counter and I am on this side because I earn considerably more than you do" . I abhor rudeness to service providers, but I thought it was a rather witty put-down for shop assistants that behave like they have more important things to do than serve their customers.
My personal experience of customer service in Zambia is a mixed bag of excellent customer service and the laughably appalling .I noticed that those in the informal sector are intuitively inclined to offer good customer service: the marketeers, street hawkers , and the rather clever Katondo street traders had a better understanding of how to create relationships with their customers. Those that work in more established environment , with a few exceptions, tend to provide a poor level of customer service .Here I am talking Government officers , Banks, Hotels,Bureau DE Charge and Hotel restaurants.However , I can not forget one demonstration of good customer service when I was taken to a nshima 'restaurant' by a friend.
I observed and was charmed by the Lady "Nshima kantemba" owner. I must say that she is probably the most customer focused business person I have ever met. She had brilliant inter-personal skills , laughing and joking with her customers , saying hello to everybody ,dealing with customer complaints,selling, motivating her staff and generally dealing with every customer like they were her long lost relatives.Talking to her later I discovered that she had very limited education, but I would argue that her skills(listening to customers,knowing what the customer wants,keeping customers happy) are at a level that somebody with an MBA would die for!
On the other hand , one of the worst experience of poor customer service was at one of Lusaka's 'top' hotels. I shall call it the "Together" hotel. Starting with checking in : We were served by a surly, unsmiling girl who demanded to see my passport and generally acted like she was doing us a favour(maybe it is because I was wearing patapatas ...it was hot!). I also wandered into their boutique which was selling ( rather expensively) tacky Italian shirts and encountered another angry looking "coloured" sales person . She looked me up and down,ignored me and continued to read her novel. I politely said mulishani in Bemba , she looked at me like I had just insulted her mother! and pretended not to understand bemba. To amuse myself, I decided that I was going to continue speaking Bemba to her in order make my point. Frankly it appalls me that I sometimes have to revert to using my (slightly British accented) English to get a decent level of service in my own country!.
I must emphasise that I experienced more incidents of good customer service than bad,but as every business manual tells us(customers are more likely to remember bad service).Zambian customer services providers can definitely do better. It may be that poor customer services maybe be a result of the 'dog eat dog' business culture that has developed in the last twenty years due to economic hardship.But I think that there is no excuse for bad manners and lack of courtesy.After all ...it is part of our culture to be courteous.
At the present, I posit that Zambian customer service 'professionals' rarely seem to engage you in a professional manner , they are either extremely submissive and indifferent or they are arrogant and dismissive.I just want to see service that is competent, polite and friendly ...is this too much to ask?